Profile

In "Korfbalverbond Profielanalyse" a research has been conducted in 2000 by the PTT Post Media Service, this research gives an insight to all kinds of information that are of particular interest for attracting media attention, sponsorships, but also expanding the base of participation and spectatorship.

Concluding the profile analysis one can find the following results; members of the korfball community are generally well off in the economic sense. Most korfball players live as a family with kids in forensic communities, towns and villages of 5.000 up to 50.000 inhabitants.

An above average number of korfball members are religiously inspired, have babies of kids in puberty. Korfball players enjoy luxury items and prefer to DIY-stores before calling a professional. Research also shows that korfball players spend more then average on charity.

Members of the korfball community generally own their houses, which they have spend 100.000 – 250.000 Euro on buying. They prefer a house with a (large) yard. Most members live in houses build after 1970.

Korfball players generally drive second hand cars that are 4-8 years old from Germany, France and South-Korea. Most prefer the middle segment of the car market with prices ranging from 14.000 up to 18.000 Euro. A lot of community members also have a company car at their disposal.

Interesting for sponsors is that korfball players tend to be less focussed on prices, korfball players do not just look out for the lowest prices on the shelf. Added to this there is a lower then average number of trend followers. Probably due to the larger distance members have to travel to shops, korfball players spend more then average with mail-order companies.

In a financial view one can say the members of the korfball community are well off. A lot of members own shares or have a savings account. Lending a rare thing among korfball players. Further the analysis indicates an above average number of people being privately insured, however this system of health insurance does not longer exist in the Netherlands and is therefore irrelevant.

The analysis for current and former members can be treated as one, with the exception of small differences in the fields of economic prosperity and urbanisation.